Curry Brand x NBA Jam | Spring 2024
The Curry Brand apparel and footwear teams were given an opportunity to work with EA Sports to create a fun collaboration to be released during NBA All-Star weekend 2024. The inspiration for the collection was one of the major hit ‘90s NBA basketball video games, NBA Jam. One of my favorite basketball video games of all time. Our apparel team had great inspiration to work with. We pulled inspiration from the NBA Jam game title screen, video game covers as well as gameplay from the original game. The EA team was kind enough to give us digital tools to work with as well.
See below for some of the apparel designs I was able to create for the collection...
Curry Brand x NBA Jam Hoodie | Cotton Blend body with drop hem shoulder. Kangaroo Pocket. Branded snap at center front hood. Ribbed cuffs and hem. Screen printed branded graphic at front chest. Screen printed verbiage graphic at wearer’s lower right sleeve.
Curry Brand x NBA Jam Hoodie Cad Artwork | Cads I designed for reviews and technical artwork for vendor info.
Curry Brand x NBA JAM Mesh Short | Solid mesh fabric. Striped ribbed waistband with internal drawcord.
Side-vent hem with unique striped poly braid taping detail. Branded embroidered patch at wearer’s right leg.
Screen printed ‘Digi Steph Curry 30’ graphic at wearer’s left leg.
Curry Brand x NBA Jam Mesh Short Artwork | Cads I created for technical art and reviews.
Curry Brand x NBA JAM Mesh Short 2 | Solid mesh fabric. Striped ribbed waistband with internal drawcord.
Side-vent hem with unique striped poly braid taping detail. Branded embroidered patch at wearer’s right leg.
Screen printed NBA Jam verbiage graphic at wearer’s left leg.
Curry Brand x NBA Jam Mesh Short 2 Artwork | Cads I created for design reviews and tech art.
Curry Brand x NBA Jam Collection | Curry Brand x NBA Jam apparel photographed with footwear.
Curry’s Gameroom - NBA All Star Weekend 2024 | Curry Brand x NBA Jam apparel and footwear was featured and sold
at Curry Brand’s pop up shop during NBA All Star Weekend 2024 in Indiana.
Video Credit: Nana Zadie