I designed utility set for more a sophisticated look for Curry Brand in Fall 2021. It was the first time the brand considered cross merchandising basketball product with golf. I also got a chance to work with a talented fashion designer that designed the golf product for Curry Brand. We both created trims for the silhouettes that season that tied into Steph Curry’s life. The pattern on the jacquard grosgrain tape on the utility styles are a repeat pattern of Steph and Ayesha Curry’s matching ‘greater than, less than’ tattoos they have on their arm.
Ayesha Curry revealed the tattoos in an Instagram post back in 2014 and explained the meaning in an interview with Parents Magazine. The tattoos signify “that the past is behind us and the future isn’t promised so we stay right in the middle, in the moment.”
Take a look at the utility styles and sketches below...
Curry Brand Men’s Utility Bomber | Woven Body with asym center front zipper construction. Ribbed collar, cuffs and waistband.
Rubberized Curry branded patch stitched on center back neck. Jacquard grograin tape on upper sleeves and pocket zipper.
Curry Brand Men’s Utility Cargo Pant | 4-way stretch woven fabric. Encased elastic waistband with internal drawcord. Open hand pockets
at waist with secure, zip cargo pockets at mid thigh. Tapered leg fit with bungee adjust cuffs.
Curry Brand Men’s Utility Jacket and Pant Cads | Vector cads I created for design reviews and technical art files.
